Teenage Cancer Trust - Rub It In

As part of a wider sun-safety campaign for the TCT, Livity devised and executed a cinema/TV advert which used a positive message promoting enjoying the sun responsibly. Targeted at young people, our creative team developed a risqué storyline and secured a film production company to produce the advert.

Free screenings were negotiated at a number of Carlton Screen Cinemas across the UK, and the advert was shown in cinemas, along with TV appearances on MTV, VH1, and a number of teen websites. The ad was supported by bus shelter adverts, magazine spreads and a large-scale flyer campaign in USC stores and at UK festivals.